Birmingham Cadbury World Tour

Visited Cadbury World in Birmingham and found it quite enchanting. The chocolate making process is fascinating, and the history behind Cadbury is well presented. The staff were lovely, and the chocolate samples were a treat. However, the cafe was a bit overcrowded and the prices in the gift shop seemed high. Overall, a delightful visit but could be even sweeter with a few tweaks.

During a recent visit to Cadbury World with my two sons, aged 7 and 13, our anticipation for a chocolate-filled adventure was high, fuelled by the promise of a 3-4 hour experience. The entry fee of £58 for the three of us seemed a fair price for what was expected to be a substantial day out. Unfortunately, our journey through the world of Cadbury was shorter and less sweet than anticipated. Our experience was notably swift, lasting just under two hours. This was a surprising deviation from the expected duration, leaving us with additional time to fill in our day. The initial delight of receiving three chocolate bars at the entrance quickly waned as we discovered these were the only samples provided, aside from a small tub of chocolate sauce with limited topping options. While any offering is appreciated, the experience did not align with our expectations. The visit was further impacted by ongoing construction within Cadbury World, resulting in the closure of certain areas. Understandably, improvements and expansions are essential for enhancing future visitor experiences. However, the absence of these sections diminished the overall value, time and enjoyment of our visit on this occasion. Reflecting on our visit, the current offering at Cadbury World feels more akin to a brief excursion rather than a full day out. The limitations in both the duration and the interactive experiences offered suggest that the attraction, in its current state, may not fully justify the cost of admission, especially for families looking to engage their children in a day-long activity. In conclusion, while Cadbury World undoubtedly holds the potential for a fascinating and enjoyable family experience, our recent visit suggests there is room for improvement in ensuring the reality aligns with expectations. Adjustments to the visitor experience, particularly during periods of construction, could enhance satisfaction and ensure that the world of Cadbury remains a cherished destination for chocolate lovers of all ages.

The staff were amazing, they couldn’t do enough for us. We invited an Autistic Adult to join us at Cadbury and she had the best time ever. Besides Disney characters, chocolate comes a close second so we had a very happy young lady whom we do respite for come along with us that day. We would like to thank all the staff at Cadbury World.

Do not bother going - complete waste of money - dated, most of it was closed, you get 3 bars of chocolate free and a small pot of melted chocolate with a choice if sides. So disappointed. You don't see chocolate being made, being packed. You get one station where a man is putting chocolate in moulds....pointless. There was nothing about the 200 years of Cadburys The ride is dire. Didn't bother with 4D Photos ridiculously experience Such a disappointing experience do not bother!

Looking for something to do over the half term, our eleven-year-old suggested Cadbury World and, as it had been several years since we had visited and it's accessible by train (get off at Bournville station), we decided to go for it. Unfortunately, the place has hardly changed since our last visit and, if anything (as some areas were closed for "improvements") there is even less to see and do. With younger children in tow, the outdoor play area and magic show adds an hour or two to the overall visit, and younger children will probably enjoy the now pretty dated 4D cinema film (but do they even know who the Cadbury's Parrot and the Caramel Bunny are these days?) as well as the little ride around a world of animatronic cocoa beans. For adults and teenage children it's a bit of a rip-off however. The tour itself (a bit about the history of chocolate, the history of the company, the production of chocolate) is quite nicely done but you are whisked around it so quickly that it's all done in just over half an hour. And that involves all of two minutes writing your name with squirty chocolate and another few minutes watching a demo of how chocolates used to be made by hand. What else is there to do after the half hour tour? Spend money in the over-priced cafe or buy more chocolate in the shop? The shop is pretty disappointing and dated too. They should try and make it bigger, more like the M&M store in London with merch as well as chocs. I think everyone's aware that it's a bit of a rip-off, so they try and make you feel better by giving you chocolate on your way in. Our party of four got three bars each, so I suppose I'm meant to knock a couple of quid off the £70 or whatever it cost to get in... It was pretty busy though on the day of our visit - tickets all sold out - so the place is a nice little earner. I'm sure the current owners think the admission price is fair compared to other visitor attractions but, if I take out the time we spent in the cafe and shop and the time spent standing around in queues or waiting for our tour to begin, I calculate we had less than an hour of actual entertainment. £70, people.

It was an absolute treat! The tour provided fascinating insights into the chocolate-making process, and the aroma of cocoa filled the air. The staff was passionate and knowledgeable, sharing their expertise with enthusiasm. The tasting session was a highlight, offering a delectable variety of chocolates that showcased the factory's commitment to quality. A sweet and memorable experience for any chocolate enthusiast!

Visited on a Saturday afternoon in February. Half the staff seemed bored and uninterested. Staff at cafe in adventure playground were rude and got order wrong through just not listening. The self guided tour seemed chaotic and we were eventually guided up stairs to the Cadabra ride. Far too many people on the stairs and the room at the top couldn’t cope with that number. The very quiet staff tried to tell people to squash up but no one could hear them. The easier thing would to have stopped people going upstairs until there was room. No wonder the ride is closing soon. Having queued for 25 minutes, at least 3 groups were allowed to just queue jump to the front with no apparent reason. The chocolate making - again, you couldn’t hear Andrew, the guy doing it. A simple microphone would help. Overall the whole day was ok, but it’s gone downhill massively since Merlin took over the site. Wouldn’t recommend it. It was very crowded - it was Saturday though - and you can’t help feeling it’s just a money making scheme by the owners now.

Don't bother.... I visited Cadbury World around 12 years ago and it was really good; lots of history, chocolate demonstrations, interactive displays and a tour around the factory. It also included lots of chocolate giveaways and chocolate to eat all the way around. Today we struggled to make an hour of it.... A real disappointment and a bit of a shambles. No factory tour, a five minute ride suitable for toddlers and the rest was quite forgettable. I just feel as I've been ripped off, which is a shame as I've been really looking forward to visiting and travelled from North Wales especially to visit. I really don't know how it's managed to deteriorate so much in recent years. A real shame and expected a lot more.

After reading a few negative comments we arrived with fairly low expectation’s however what a great place to start with the Staff everyone we spoke with were amazing a special mention to the lovely girl in the chocolate painting section who I discovered used to be a hairdresser as I was what a star. The whole experience was fun and informative We enjoyed it as much as our grandchildren so ignore the negative reviews and get yourself a ticket.

We bought our ticket in the multi attraction pass with two other attractions. We had a lovely family visit. We were booked for 2pm but advised we could arrive earlier and enjoy the park and shows before our entry. If we had waited until after our arrival time we would have not had time to do all the extra bits like the 4d cinema and Freddo show. The factory was great, my children 3/5 both learnt about where chocolate came from and its history but particularly loved the little ride, tasting the chocolate and drawing with chocolate. In terms of seeing the actual factory in action, my husband was disappointed you do not see any factor lines mass producing chocolate but the children loved the visit. The 4D cinema was fantastic we all loved that and the Freddo show was an added bonus. The children loved the park and enjoyed letting off some steam before our drive home. H age 5 - favourite part was tasting the chocolate M age 3- favourite part was trying the runny chocolate.

Really disappointed with this trip. Booked for myself and my chocolate loving partner for his birthday. I'd wanted to go here for years so jumped at this chance to go. Booked a hotel as well and decided to make a weekend of it. On arrival the whole reception area was total chaos, we had booked our time slot but had to join a very large queue of people, some who were booked hours after us but had just decided to chance their arm in getting in early. You are given free chocolate at the start point - but then have to buy a bag to put it in as we had nothing on us. Lots of walking. and I mean lots - very disappointed that its just old corridors full of advertised but not tell you much about production at all. Lots of screaming children as the corridors were packed and you couldn't move along freely. We left after 30 minutes, decided to go into the cafe, we expected it to be more expensive - but boy it was so expensive - we decided to just have a drink and leave. Very very disappointed - on the plus side the toilets were clean .

Fantastic making Chocolate story tour, after which we had the Chocolate tasting experience, writing our names in Chocolate, We then went into the Cadbury story which we all enjoyed especially the seating experience. This then took us on to the Cadabra car ride through a magical journey. After that we went to the 4D Chocolate Adventure, which we thoroughly enjoyed riding the Crunchie roller coaster diving into liquid Cadbury dairy milk....fantastic 😀 Then we went to the Feddi's Treasure Trove show which was very good, entertaining family fun. Very much enjoyed the audience participation. The kids then had time playing in the African adventure play area. We found the whole experience great value, well organised. Lots to see and do. Staff were friendly, happy and helpful throughout our visit Great cafe and refreshments outside too. Definitely recommend a visit, but, book before you go as tickets on the day are not always available

We had a work away day to Cadbury World in early/mid Feb. It had just reopened after a few months’ closure for a refurbishment. I was optimistic it would have improved, given all the bad reviews here and was looking forward to trying the brand new ride. Unfortunately the new ride hadn’t yet opened and at least 2 other things were still shut (the Bournville Experience and something called “Advertising Street” or similar), so that was quite disappointing. I would avoid going until these things do open! Overall it was OK, unsurprisingly aimed more at kids but I’m not sure I’d rush back with my kids. The 4D cinema was good, and I think they must have smartened it all up a bit as it wasn’t tatty (as per previous reviews). It was thankfully quiet when we were there but we still had a 10 min wait for the cinema and I can imagine it’s horrifically busy weekends and school holidays (which is the main reason I wouldn’t go back).

Always wanted to go as a child and went with 3 generations of family. A few sections were closed but we still had a great time, the 4D ride was the best...and we have enjoyed the freebies! The trip didn't last as long as we'd thought but that's likely due to closures. My 10 year old loved it particularly.

We visited Cadbury world for the first time this week. We’d read that lots of work was going on and people advising to wait until later in the year. We decided to go still as we were in the area. We were handed 3 bars of chocolate as we went in and then walked around the self guided tour. Some bits were more interesting for my son, he particularly enjoyed writing with chocolate and trying the small amount of melted chocolate that we were given. We also enjoyed the 4d cinema and the little rides. We look forward to coming back later in the year once everything is fully open.